I am Princess L. Alicando and I always strive to be on TOP, Social Media Marketing Specialist, wherein I do help my clients deliver more than what is expected. I help them promote their businesses and services through a digital marketing strategy and branding beyond visuals through the different social media platforms. <br>I grew as an assertive individual, being self-assured and confident without being aggressive. I worked as a Helpdesk and Electronics Engineer specializing in the field of telecommunications, dealing with hardware and software issues where I was trained and expected to be decisive and be on top at all times I am currently a Project Development Officer in a national government agency wherein I manage the technical and administrative planning and implementation of DICT (Information and Communications Technology)/ Digital Industry and Countryside Development programs and projects in the Philippines. Being exposed to and an advocate for breaking the digital gap in the country made me realize that social media and digital marketing are everywhere. <br>As a social media and digital marketing specialist, I develop digital and goal-oriented solutions by setting strategies to meet clients\ brand objectives at all times, I make sure to deliver purposeful marketing by aligning with and reinforcing my client values, which are far more lasting than tastes and trends. <br>Being opinionated at times is my way always to make it on TOP, it makes me visible. As they say, all marketers strive to achieve brand awareness and realize this goal by making their opinions known. As a Social Media Specialist, I have to know and understand the elements of marketing in this digital world. I also need to let my clients understand what it is all about because I believe old ways would not open new doors.