Overall 16+ years of experience in researching, directing, and designing all activities related to the delivery of new products / UI Design(IOS and Android apps as well as Websites). <br>Leading the design team through compliance process with the design cycle. This includes helping to define scope, user research usability. Facilitate and support cross-functional activities required to achieve the planned objectives ensuring that we optimiSe the demands of clients. <br> <br>My goal as a designer is to simplify, create value and make life better for the end user. <br> <br>Specialties: Product Design | Visual Design | Interaction Design | Art Direction | Branding <br> <br>User Experience Design: <br> <br>• Analytics and research <br>• Heuristic testing and evaluation <br>• Persona, user scenario and test plan creation <br>• Site maps, information architecture and content strategy <br>• Collaborating on focused user group testing <br>• Rapid reiterative hi-fidelity wireframes and prototyping <br>• Workflow and task analysis, contextual inquiry <br> <br>Interaction/User Interface Design: <br> <br>• User-interface design and art direction for desktop and mobile apps <br>• Compositing, conceptual mockups, storyboards and final build outs <br>• Fluid layout and responsive grid-based page design <br>• Freehand illustration, drafting, sketching and conceptualising <br>• Brand identity, style guides, typography and iconography <br>• Visualisations and infographics for both print and web