How B2B Marketing Executives Can Kickstart Innovation.
Change is nothing new to B2B marketers. Throughout the last two decades, modern marketing practices have exposed siloed talent pools, introduced process rigor that frustrates creative marketing minds, taxed marketing bandwidth, exposed skills gaps, and challenged the traditional dynamic between sales, marketing, and product organizations.
https://www.forbes.com/sites/f....orrester/2022/04/11/
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