The global signage market is on a trajectory to experience a remarkable Compound Annual Growth Rate (CAGR) of 6.3% from 2022 to 2032. This growth is expected to culminate in a total market valuation of US$ 63.3 billion by the year 2031.
Over the past decade, the advertising industry has experienced a significant shift towards digital modes of advertisement, driven by intense competition in the retail sector. The United States, for instance, saw a surge in retail sales, with an estimated US$ 1,477 billion in the fourth quarter of 2020, prompting increased demand for comprehensive product information and short-term promotional signage. Interactive digital signage adoption is also on the rise, offering cost-effective marketing solutions with dynamic content options.
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